Context

Create a content campaign that inspires dog owners to do more with their dogs — to explore new trails, seek new adventures, and build unforgettable moments together.

Idea

When dog parents step beyond the backyard, they open a world of new habits, new adventures, and deeper bonds with their pups. Long Dog leashes make every new path possible — stylish, strong, and built for wherever the journey leads.

Out Of Home

Instagram Post

Trail Tail’s Event Series

Set up pop-ups at major dog parks, offering free, high-quality leashes with a QR code tag that links directly to the company’s website.

UGC after the custom-made leash

Vlog booths

Owners share their dogs' quirks = camp