Context
Create a content campaign that inspires dog owners to do more with their dogs — to explore new trails, seek new adventures, and build unforgettable moments together.
Idea
When dog parents step beyond the backyard, they open a world of new habits, new adventures, and deeper bonds with their pups. Long Dog leashes make every new path possible — stylish, strong, and built for wherever the journey leads.
Out Of Home


Instagram Post
Trail Tail’s Event Series
Set up pop-ups at major dog parks, offering free, high-quality leashes with a QR code tag that links directly to the company’s website.
UGC after the custom-made leash
Vlog booths
Owners share their dogs' quirks = camp