Context

Love is messy, and breakups are messier. Gen Z and Millennials turn to memes, savage humor, and revenge glow-ups to cope. Instead of sulking, they embrace self-love and enjoy the sweet, sour, and spiteful Jolly Rancher — the perfect candy for their unapologetic comeback.

Idea

Jolly Rancher crashes Valentine’s Day with a bold, anti-romance movement. Whether you're heartbroken, petty, or just here for the memes, we’ve got the perfect candy (and comeback) to turn heartbreak into humor.